Your market is already telling you who's buying.
Technonova analyzes transaction-level data streams across manufacturing and industrial markets to reveal which companies are actively buying, what they buy, and when demand is forming — so your team reaches in-market buyers before anyone else does.
Purpose-built for VP- and Director-level commercial teams in industrial markets.
Evidence beats intuition. Every quarter.
Firmographics tell you who could buy. Transactions tell you who is buying. Technonova grounds every commercial decision in observed purchasing behavior.
See demand as it forms
Detect purchasing shifts weeks before they surface in public data — while the buying window is still open.
Prioritize with precision
Rank every account in your territory by real buying activity, so reps spend time only on sales-ready accounts.
Accelerate pipeline
Teams using transaction signals typically identify qualified opportunities 3× faster than territory-list prospecting.
Defend your revenue base
Spot churn risk when existing customers' purchasing shifts toward competitors — and intervene early.
From raw transactions to revenue in three steps.
Ingest
We aggregate and normalize transaction-level data streams across thousands of industrial product categories — continuously refreshed, cleansed, and mapped to companies.
Detect
Signal models identify meaningful movement: new category entry, volume acceleration, supplier switching, and repeat-purchase patterns that indicate demand is forming.
Act
Scored, sales-ready accounts flow directly into your CRM and workflows with full signal context — what they buy, how often, and why the timing is right now.
One platform. Full market visibility.
Buying-Signal Scoring
Every account scored on observed transaction behavior — recency, frequency, volume trend, and category momentum — updated as new data lands.
Demand Timing Forecasts
Predict when demand windows open for specific categories, so outreach lands while buyers are actively evaluating.
Account Prioritization
Ranked queues of in-market buyers by territory, product line, or segment — refreshed daily for every rep and region.
Category Intelligence
Track demand across thousands of industrial product categories: what's growing, what's contracting, and where share is shifting.
Market & Territory Coverage
Quantify addressable demand by region and vertical. Find the buying activity your current coverage model misses entirely.
CRM & Workflow Delivery
Native delivery into Salesforce, Dynamics, and HubSpot — plus API access for custom routing, alerting, and analytics.
Trusted where revenue is measured.
We stopped guessing which accounts to call. The signal queue told us who was buying our categories that week — our win rate on those accounts nearly doubled.
The demand timing forecasts changed our planning cycle. We now staff territories around where transactions say the market is going, not where it was last year.
Within one quarter, the majority of our new pipeline was sourced from live transaction signals. It is the first data product our reps actually ask for.
See the buying signals in your market.
Schedule a consultation and we'll walk through live transaction activity in your product categories — and show you the in-market buyers you're not seeing today.
Prefer email? Reach us directly at [email protected].